OVERVIEW

Reebok walking shoes DAILY FIT DMX launch campaign. Anyway, when constructing the creative of "DAILYFIT DMX", which is a comfortable walking shoe that is easy to walk, as a result of actually touching it, trying it on, and thinking based on the results of the questionnaire, "Kamifuwa" was the most accurate expression than any copy idea. Is adopted as a catch phrase.
Somehow cool! It seems easy to walk! Instead, aiming for an expression that conveys "comfort" at a glance
Moreover, the catchy copy that stands out even in the store and the fluffy world view with a floating feeling are finished so that the functionality is transmitted.
In the spring of 2021, it won the "Best Comfortable Shoes"
Anyway, it feels more comfortable and fluffy than barefoot, which is addictive once you wear it. It is exactly "God fluffy".