OVERVIEW

Lipton Yellow Label's “Pyramid-Shaped Tea Bags” bring out the aroma and deep flavor of tea leaves.
In order to leave a strong symbol of “Lipton = Pyramid,” we created a brand entertainment content that
unravels the secret hidden between the original Egyptian pyramid and the Lipton pyramid.
Lipton created branded entertainment content that unravels the secrets hidden between
the original Egyptian pyramid and Lipton's pyramid.
Mr. Urban Legend Akio Seki and Lipton's staff filmed on location in the home country of Egypt,
and created a web commercial, in stores, and on the web,
The project aimed to spread the topic and create awareness through web commercials, in stores, on the web, and in PR.