OVERVIEW

New Balance has launched a new line of training apparel developed for all sports enthusiasts.
The collection incorporates the elegance and backbone of the brand in its silhouette and design, and is highly functional, easy to move in and comfortable to wear, for both sports and lifestyle.
The campaign features Shohei Otani, a top athlete who is currently the focus of worldwide attention, as the ambassador for the visuals. The Japanese team planned and directed the campaign, while the U.S. team led the photography and production.