OVERVIEW

This year’s creative theme is “Special Moves.”
Once again, the members of AKB have joined us as ambassadors,
and four “Pillow Fighters” have been born!
For this campaign’s visuals, we’ve reimagined pillow fights not as a “traditional inn pastime,” but as dynamic “special moves” that could easily appear in anime or manga.
We named the special moves after the four members.
Momoka Ito: “Blooming Hundred Flowers Throw”
Ayaki Oga: “Dazzling Eye-Blinding Slash”
Saki Kondo: “Protection of the Twin Sala Trees”
Hinata Maruyama: “Cheer from the Shade and Sunlight”