OVERVIEW

Actress Mio Imada has been appointed as the brand ambassador for the “ACUVUE®” line of daily disposable contact lenses.
The campaign focuses on today’s lifestyle, where prolonged use of digital devices such as smartphones and computers has become the norm, making eye strain a widespread health concern. The campaign centers on “ACUVUE® OASIS® MAX,” designed to provide “eyes that stay fresh all day long.” In the campaign, Imada finds herself lost in a mysterious space symbolizing today’s digital society, where she encounters “1-Day ACUVUE® OASIS® MAX”—a lens designed for comfortable wear and clear vision, infused with moisture. The scene shifts to a world of crystal-clear skies and oceans, showcasing this product—perfectly suited for digital life—alongside the message “Love your eyes. Your eyes will love you.” The campaign conveys a brand image that supports daily life alongside digital technology.

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