OVERVIEW

This campaign marks a new phase in dynabook’s rebranding communication.

Since introducing the world’s first notebook PC, dynabook has continued to evolve, taking on new challenges in step with the times. Appointed as the brand’s new ambassador is Takumi Kitamura, who continues to push boundaries across multiple fields—as an actor, musician, and film director.

The newly introduced catchphrase, “DYNABOOM!! DYNABOOK!!”, centers on the idea of “DYNABOOM!!”, a word that expresses the dynamic leap and innovation that lie beyond challenge, as well as the explosive emotion of a breakthrough moment—the feeling of “I did it.”

At the same time, Dynabook Inc., the company behind the brand, has established a new corporate tagline: “Challenge as who you truly are.”
Through this message, dynabook positions itself as a brand that supports young people who dare to take on new challenges—while also reaffirming that dynabook itself is a company that continues to challenge and reinvent its own future.