OVERVIEW

Pikuro’s “Close-Up OOH” Appears at Yokohama Station!
An OOH ad featuring PICK&ROLL (Pikuro), the popular mascot of the Yokohama Excellence—a B2 basketball team based in Yokohama—has been unveiled.
Three zones have made their debut: “Just Watching Pikuro,” staring intently at passersby in a close-up;
“Smiling Pikuro,” grinning and beaming;
and “Surprised Pikuro,” reacting to the scene.
Pikuro’s close-up, desperately trying to grab attention, was impossible to ignore,
and even people walking quickly couldn’t help but take notice.