OVERVIEW

A new hair care brand for Gen Z, MEGAMIS, has officially launched.

Our company participated in the product development project alongside Lion Corporation and the advertising agency ALL BLUE. We were responsible for concept development, communication strategy planning, and packaging design.

MEGAMIS introduces a new three-step hair care routine featuring a hair serum used between shampoo and treatment. This approach efficiently delivers nutrients to hair damaged by coloring or heat styling.

1. “Open” the hair with shampoo
2. “Infuse” it with beauty serum
3. “Seal” with treatment

This innovative routine allows the serum’s active ingredients to deeply penetrate the hair, leaving it smooth, shiny, and goddess-like.

The packaging features a unique dome-shaped bottle designed to stand out on store shelves. The brand’s navy and white color palette is complemented by a modern and delicate illustration of a hair goddess, giving the design both a distinctly Japanese and globally appealing feel.