OVERVIEW

The first web commercial for Cycle.me was launched to introduce a new kind of water—one that allows people to consume dietary fiber or protein simply by drinking water.

The product lineup features two straightforward names: “Water with Dietary Fiber” and “Water with Protein.”
Packaged in distinctive gray-labeled bottles and sold at convenience stores and drugstores, the products deliver exactly what their names promise. Yet behind this simplicity lies an innovative idea: the concept of adding nutrients to water itself, making these products both new and groundbreaking in their category.

Built around the tagline “Just water, or something a little better?”, the film adopts a clean, refreshing, and comfortably healthy tone, emphasizing choice without pressure. The visuals reflect the product’s simplicity while subtly highlighting its added value.

The narration is delivered by voice actor Daisuke Namikawa, whose calm and trustworthy voice further enhances the film’s gentle, approachable atmosphere.