OVERVIEW

With a shelf life of up to 120 days at room temperature, and delicious whether chilled or enjoyed as is, Morinaga Milk Industry milk is truly exceptional—though few people are aware of just how remarkable it is.

From a child’s first experience with milk, to quick outings, outdoor activities, and even emergency stockpiling for disasters, Morinaga Milk offers a surprising range of uses. To highlight this versatility and hidden strength, the brand launched a promotional film titled “Amazing! Morinaga Milk!”

Stealing the spotlight is the debut of Mori-Gyū-kun, a character bursting with charm and an unforgettable, quirky personality. The voice behind this lovable mascot is none other than Chōshū Koriki, adding an extra layer of humor and impact to the film.

Through playful storytelling and an iconic character, the campaign brings attention to the surprising greatness of Morinaga Milk—an everyday product with extraordinary reliability.