OVERVIEW

This corporate advertisement for Central Security Patrol (CSP) follows Junichi Okada, appearing in the role of a freelance journalist, as he visits TAKANAWA GATEWAY CITY.

Throughout the film, Okada observes how CSP security guards respond swiftly and courteously to various situations across the city. Impressed by their professionalism, he comes to realize that CSP’s guards are the true “heroes” protecting the city.

The story highlights CSP’s proprietary security platform, Kakehashi, implemented throughout the district, along with the presence of security personnel who work with empathy and attentiveness toward people. Together, they illustrate how CSP safeguards the safety and peace of mind of the entire city, while also presenting a vision for the future of security.

With the tagline “CSP is here, in this city.”, the campaign leaves a strong impression of CSP’s new challenge and business model—one in which a security company protects not just individual facilities, but the city as a whole.